Bizim Mutfak’s campaign with the slogan “Would you eat it? Or drink it?”, carried out on YouTube with children for its Express Pudding&Milkshake product, breaks viewing records.
The Express Pudding&Milkshake product Bizim Mutfak offered to consumers last February has become a phenomenon in a short period of time. A campaign was started on YouTube May 18 for the Bizim Mutfak Express Pudding&Milkshake product, which turns into pudding when stirred with cold milk for 1 minute, or into a milkshake when shaken for 1 minute. Starting with the slogan of “Would you eat it? Or drink it?” the YouTube Challenge Campaign went viraland has become a phenomenon that many children watch and imitate.
Six YouTubers chose their side
Six YouTubers with a total of 4.6 million followersposted videos making both milkshakes and pudding with Bizim Mutfak Express Pudding&Milkshake. Children took sides when asked about their favorite version of this very special Bizim Mutfak product, and challenged each other and their fans.
The videos of the six YouTubers, Prenses Elif, Junior Park, Oyuncax, Babishko Gülse Göçer and Ecrin Su, between the ages of 5 and 13, broke viewing records with 1.2million views. Each day we receive new “Would you eat it? Or drink it?” videos in which children experience Bizim Mutfak Express Pudding&Milkshake products. The number of videos shared has approached 400 to date.
Ready in 1 minute without cooking – just add cold milk!
Bizim Mutfak Express Pudding&Milkshake was developed by Ajinomoto, which created and developed aminoscience as a pioneer of R&D in its industry. Preparing this product is very easy and enjoyable. For Express Pudding, just stir with a tea-glassful of cold milk for 1 minute. For Express Milkshake, just shake with a regular glass of cold milk!
Consumers were introduced to Bizim Mutfak Express Pudding&Milkshake products for the first time in February. The products have reached a 3.4 percent market share in the first 4 months.