A FIRST FROM: BONE BROTH TASTE IS NOW IN BOUILLON PRACTICALITY!

A FIRST FROM: BONE BROTH TASTE IS NOW IN BOUILLON PRACTICALITY

Bizim Mutfak brings bone broth taste to consumers for the first time with bouillon practicality. Bizim Mutfak Bone Broth Bouillon, which also contains calcium and collagen, dissolves in just 30 seconds. It offers a practical solution for those who want to prepare food quickly without sacrificing flavor in the fast pace of daily life.

According to the research of user habits performed by observing the nearly 30 thousand cooking sessions of Bizim Mutfak, women are looking for “naturalness, nourishment and practicality” in the kitchen. The strong R&D team of Ajinomoto has developed the Bizim Mutfak Bone Broth Bouillon product based on this research. Bone broth, which is a flavor and nutrient store, is obtained by boiling with various spices in the water for 2 to 12 hours. Bizim Mutfak Bone Broth Bouillon brings this known bone broth flavor into kitchens with bouillon practicality that can be prepared in 30 seconds.

Bone broth taste becomes practical

Ajinomoto Marketing Executive Board Member Hülya Gündoğan Uçarlar stated that bone broth has an important place Turkish cuisine and said “The wonderful taste of bone broth to meals has an important share in Turkish cuisine. However, to boil bone broth is quite troublesome.These days we have a rush at home, at work, in life and we all experience a shortage of time, we aim to ease this troublesome process. As Ajinomoto, to create more common time with the family is what we aim to contribute among the social values. This is where Japanese culture is perhaps most similar to Turkish culture. The value given to the family, to spend time together, to gather at the table. As Ajinomoto, we use our flavor expertise to create delicious and healthy products that are prepared in a practical way and unite families at the table. Precisely for these reasons, Bizim Mutfak Bone Broth Bouillon was developed to take a taste that is a jewel in the crown in Turkish cuisine and bring it to the table in the easiest way. It is a practical and economical product that will carry the known bone broth flavor to the tables without having to boil for hours and without adding salt and spices. Containing both calcium and collagen, Bizim Mutfak Bone Broth Bouillon will be a practical and economical helper that adds flavor to all dishes and fills the houses with the smell of food. Therefore, the same wonderful bone broth flavor can be easily captured every time in soups, rice and all meals.”

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