Ajinomoto Turkey has won three awards in the category of “Transformative Marketing Impact” at the 13th Felis Awards this year with the launch of its Bizim Mutfak Legume Mixed Soups.
The 13thFelis Awards, held annually to reward the most creative and effective activities in the field of media and marketing, were announced at a ceremony in the Zorlu Performing Arts Center on October 8-9.
Ajinomoto Turkey’s Legume Mixed Soups have had a ground breaking impact in the ready soup market and have left their mark on the “Transfomative Marketing Impact” category of the awards. They were created based on user habit research following the observation of about 30,000 cooking sessions. The research showed that women cared most about “natural, nutritional and practical” elements in the kitchen This study led to Bizim Mutfak introducing consumers to Legume Mixed Soups, which consist of legumes and grains. Legume Mixed Soups are currently on the shelves in three different tastes - Maş, Ezogelin and Anadolu Soups – and attract a great deal of interest from all consumers, notably mothers who wish to use natural, easy and healthy products in their kitchens.